Business Impact

Who Else is Using Vehicle Wraps?

A quick glance at the other businesses using car wraps will reveal just how effective Vehicle Scenes are. It's not a coincidence that some of the world's largest corporations are utilizing vehicle wraps to market their business. We consider it proof that Vehicle Scenes are an effective addition to any media campaign.

Media Comparison

If your vehicles are in the public eye, you should be viewing them as a form of ADVERTISING– not as another one of your “signs.” In most cases (depending of the size of the city where you conduct business) each of your vehicles is seen on a daily basis by more people than a yellow page ad, local magazine publication, local newspaper ad, local television ad, or local radio ad. You'll notice that OWNING a Vehicle Scene is much more cost effective that RENTING any other form of media. Some believe that car wraps are more expensive than other advertising mediums. This is a very common misconception. Vehicle Scenes are, perhaps, the most affordable advertising solution available to businesses. Please allow us to breakdown the costs of many advertising mediums in an easy to understand format.Here is a simple comparison pointing out the amount of exposure received when purchasing media on a fixed budget.

We would like to point out that each of the products mentioned above can be very useful for your business. We use TV, Billboards, Yellow Pages and, of course, Vehicle Scenes to market our business. Ideally, a business would use ALL of these outlets to facilitate maximum exposure to consumers. However, we understand that most businesses operate under budgets. On top of this, we require no long term commitments. Once you purchase a Vehicle Scene, YOU OWN IT!

Our goal is to make business owners aware that Vehicle Scenes are a cost effective alternative to traditional media outlets. Your vehicle is far from "just a sign." It's an avenue for EXTENDING YOUR MARKETING DOLLARS. It's an opportunity to educate consumers on your products and/or services while you are in the market place conducting business.With Vehicle Scenes, you can reach more people for less money. The chart below demonstrates the cost to reach one thousand consumers with each of the listed media outlets.

Knowing this, why would any business resort to the mundane feature of lettering and a logo? Can you envision a television ad that only displayed text? How about a full-color magazine publication that highlighted a particular company with no pictures- just their name, phone number and perhaps a line or two that described their business? Pretty unlikely, right?

Check out the difference between WRAPPING a vehilce and LETTERING one.

The ability to transport your advertising directly to your target market is another unique feature about Vehicle Scenes. With each of these other mediums, your advertisements are stagnant. In order to get it to multiple audiences, you have to pay for it. This is not the case with Vehicle Scenes. You can drive your message right to your customers! Your boundaries become limitless!

For instance, if your company sells frozen smoothies, you might hire someone to drive your wrapped car, boat, or plane up and down a crowded beach on a warm day. If you own a jewelry store at an offsite location, maybe you would park your vehicle in the parking lot of a busy shopping mall on Valentine's Day or during the Holidays.Perhaps one of the greatest advantages of owning a Vehicle Scene is the ability to reach large crowds at a minimal price. No one is stopping you from parking your wrapped vehicle at local sporting events and concerts. These are perfect opportunites to generate exposure without out having to pay high media prices!

Advertising Statistics

96% of North Americans travel in a vehicle each week either as a driver or as a passenger
Arbitron

Vehicle advertising generates between 30,000 – 70,000 daily vehicular impressions per vehicle
Transportation Advertising Council

Americans report traveling an average of 302 miles in a vehicle in the past seven days.
Arbitron

The average American says their mileage over the past four weeks is 1,101 miles
Arbitron

34% of Americans that drive 261 miles per week have a household income greater than $75000
Arbitron

Americans report spending an average of 15 hours a week in-car,either driving or as a passenger
Edison Media Research

What does all of this mean for your business? Advertising, in its simplest form, can be broken down to Cost Per Thousand (CPM).Cost Per Thousand is defined as the amount of advertising dollars it costs a business to reach 1,000 consumers.This term is used industry wide to help professionals make effective media purchases. It enables businesses to compare apples to apples when selecting advertising programs. Check out the graph below to see how Vehicle Scenes stacks up against other media outlets.